Behind all of our work is a passion to experiment with technology and strategies to improve how people are informed and engaged with local news in their community.
Because the accessibility of local content isn't sufficient to meet the needs of people in the community - it drives us nuts.
Geographic data is not utilized in local news, which limits publishers from using location-based technology to the best of its ability.
At Bloom, we treat local news as local data, reimagining how it can be more efficiently purposed with digital services. A news article doesn't have to just sit on a flat webpage. With a little geographic TLC, it can become a more tangible story connected to the real world.