About Us


Our name is Bloom Labs, but you can call us Bloom. We're a location-based platform for local news.

Our mission is to discover, research, and implement new ways of informing and engaging people with local news. We provide services for publishers to geotag stories to precise geographic locations, for readers to access news happening nearby, and for businesses to better inform their own audience about local neighborhoods.

Our Story

Bloom was created to improve how online information is communicated locally between people - neighbors, tourists, or anyone. For years, we studied and experimented with ideas that closely connected people with conversations, advice, emergencies, and so on. Our mission was to bring this online information closer to the real-world, on-the-ground.

In 2015, we narrowed in on the challenges of local journalism knowing its critical dependency for sustaining local communities. Despite the consistent problems facing local publishers, we see great potential for local news today and we're determined to help them find ways to regain its stability.

Read our full story on Medium

Blooms are large groups of jellyfish that gather in a small area, for a limited time, to absorb nutrients from one another and their surroundings.

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Interested in working with Bloom? Let us know, we'd be happy to talk with you.

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Our Founder

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Stephen Jefferson

Stephen grew up just outside of Washington DC, working as a web developer and strategist for small businesses and non-profits throughout the region. In high school, he formed a non-profit to raise awareness for skateboard parks in northern Virginia. Since then, he has contributed to more than a dozen community projects from around the world.

He recently completed the 2016 Tow-Knight Entrepreneurial Journalism fellowship in NYC.


Updates about the technology and research that makes Bloom an innovative tool for journalism.

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